Marketing is a vital part of running a business, and if you are not careful then it can also be the downfall of everything that you have worked for.
If you want to get the best result out of your marketing efforts or if you want to ensure the success of your business then you can take a look below to see some of the top mistakes that a lot of marketers make when they first start out.
Not Taking the Leap
Everyone is always talking about making their marketing personal, but marketers are still struggling to try and create meaningful experiences.
The question isn’t whether you are personalising your messages enough, but whether you are making them individual enough.
For example, if every email you have just inserts the customer name then this is not personal enough at all. Your customer will know that the email has absolutely no personality to it.
You need to treat your customers as if they were individuals, because they are, and a digital marketing course can really help you to see this.
It’s All About the 80/20
There is no doubt that you have heard about the 80/20 rule. This is when you have 80% of the effect deriving from 20% of the cause.
If your focus is on content marketing, then you need to spend 80% of the time trying to provide your audience with the value that they need.
You can then focus on spending the other 20% of your effort on any promotional activity that comes with it. If you are not careful then you may find that you reverse the two.
When you do this, your customers will just see you as being the same as every other marketing company out there.
Not Paying Attention to Retention Marketing
Retention marketing should really be the backbone of your strategy. There are a couple of reasons for this, but the main one is because repeat customers are nearly always better than new customers.
After all, repeat customers can add value to your brand and your bottom line time and time again. If you only ever get each customer once then you will be constantly treading water and this is the last thing that you need.
Focus on getting your customers to come back to your brand, as this will really save you time and money for the future.
Not Tracking Results
And lastly, another mistake that a lot of marketers make is that they fail to track their results. They have so many avenues of marketing that they have no idea which one they need to be focusing on and before you know it, the whole thing can get really out of hand.
Google Analytics is a great way for you to track everything you need and you would be surprised at how easy it is for you to know when you are doing well and even when you need to make a change.
After all, when you have this kind of knowledge, there is nothing stopping between you and success.
