We take a quick look at how to set up a B2B copywriting business.
Many copywriters typically find themselves split into either B2B or B2C industries where they’ll write for their clients, and although something will work across both, or go even more niche specific and work as government strategic suppliers. However, although all of these can be extremely interesting and lucrative, depending on the industry you choose, B2B can often result in, not only very high-end clients, but ongoing long-term contracts – some of which can last for years, and very interesting and diverse projects.
So, if you’ve been thinking of becoming a B2B copywriter and would like to know how you can get started, then we’re going to share some tips with you in this post on how exactly to start a B2B copywriting business.
Choose a niche
When it comes to choosing a nice, many business owners – not just copywriters find themselves panicking because they, not only don’t know where to start, but they think that niching down will limit them in terms of opportunities. However, the opposite is actually true. Especially in B2B, clients will want someone who is extremely specialised in either a specific industry or type of copy rather than a generalist who does a bit of everything. Specialists are more in demand, which means they’re likely to get hired on longer term contracts and will also be able to command higher rates, so don’t be afraid to niche down as much as possible.
Set your services and prices
Many copywriters actually forget this step when setting up their business and instead go straight to the marketing side of things, but what happens then is that once they’re approached by potentially interested clients who ask what they charge, they don’t actually know, so they end up giving a random number that either confuses the client, seems like too much or too little and they lose that client – or even worse, end up working with someone who thinks that copywriting is something that’s not worth paying a lot of money for.
Set up your marketing:
Marketing is key to getting your business out there and in front of the right people, but in order to do it right, you have to make sure you’re not trying to be everywhere and trying all different marketing strategies at once because this will just overwhelm you and lead to you being inconsistent with your marketing. The best thing to do is set up your website with a blog and a few social media pages and then build on it from there once you see what’s working.
Create your systems
In order to stay organised in your business, you need to have solid systems for everything you do, and these are things you should have set up before you start working with clients because it will just be so much easier to do it this way.
You’ll certainly upgrade and adapt your systems as you go, but having something simple in place before you start is definitely a good idea. Whether it’s a filing system to keep everything tidy and organised, a lead generation system, or even a money-tracking system, these are all the things that keep your business running to enable you to work with clients.
