Everyone knows that operating a startup is difficult. Even with a solid idea, the chance of success is slim due to the amount of competition out there in almost every market.
To succeed, it takes a lot of brains and a bit of luck in order to ascend past the sea of startups and become a small business that is ready to grow.
However, growing your business depends on a few key pillars in your business, and it can often be difficult trying to discern what those pillars are.
Every business is different, after all. Not everyone operates their business the same way and every business has different strengths to play on.
But it goes without saying that these next four points apply to every business no matter what you sell, and they should be your areas of focus.
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Customer Support
Whether you sell a physical product or a service, customers will always need some assistance or a platform to complain and give feedback.
This is when your customer support comes in handy. If they need to give feedback or suggestions, then they usually do it through an email or social media message.
If they need to complain, then they’ll do it through any channel they can reach. You have to respond to these messages in order to show that you care about what your customers think. They are the ones using your product, after all, so what they say has some merit.
Most businesses focus too little on the customer experience and instead, pour resources into doing what they think will improve their brand. A company that listens to its customers is a company that will succeed—it’s one of the basics of business.
Accounting
Having an accountant gives several benefits. First of all, it helps you get your finances in order and that can take a relatively long time even if you have some experience with bookkeeping.
Secondly, it makes paying your taxes and calculating expenses far easier. Thirdly, it attracts investors because they love to see hard facts, projections, graphs and all kinds of data before they ultimately decide to put money on you.
Lastly, all of these positive things add up to help make business growth easier. If you feel like you can’t afford hiring an accountant, then take a look at Qdos Accounting – Contractor Accountants for outsourced accountants.
These are far cheaper to hire and offer the exact same services. Just don’t neglect the importance of having a number-savvy member on your team to handle your books.
Human Resources
As you grow your business, you will naturally start to take on more employees and you’ll get to a point where you can’t possibly handle all of their affairs.
Trusting in your employees is one thing, but managing them is another and that’s why a human resources department (or just a manager) can be a huge boon for your business.
It gives your staff a simple way to get in touch with you, you’ll have employees that can manage basic managerial tasks and deal with disputes, and it makes your company culture much more efficient.
