Thanks to advancements in technology, app development is no longer reserved for millionaires and tech geeks – anyone can create an app.
For business owners this is good news, as when it comes to business growth an app is key.
Far too many businesses struggle to achieve growth and wonder why their venture isn’t growing – usually, this is because something isn’t being focused on when it should be.
This could be the quality of customer service, effective marketing, or something else – whatever the reason your business isn’t growing at the speed that you would like it to, an app could be the answer.
Each year, more and more businesses choose to design and develop their own apps. With so many companies jumping on the bandwagon, you’ve got to wonder why this is.
The answer is that apps help businesses to achieve faster growth, which is why more businesses are choosing to design, develop and launch their own apps.
Still not convinced to build your own app? Read on for some of the benefits of creating an app for your business.
Extra income stream
One of the major benefits of choosing to have an app developed for your business is the fact that it means an extra income stream.
If you monetise your app, this means that you will have an extra stream of income coming into your business.
Obviously, before you can launch it, there’s the cost of developing an app to consider, but when you think of the income potential, it makes the initial cost of app development worthwhile.
An app can lead to a highly effective extra income stream, which is what makes the cost of creating it more than worthwhile.
Boosts customer engagement
There’s also the fact that having an app that links to your business can help to boost customer engagement. You can use your app to incentivise your customers, making them spend more.
Take food apps like iFood Assistant, an app that Kraft created. This app is packed full of recipes, many of which use Kraft food products in them, and has vouchers and deals on offer for users, which encourages them to buy more Kraft products.
This app also has social sharing buttons so that the recipes can be easily shared on social media.
Effective marketing method
An app can be a highly effective marketing method. This is because you can have your whole website stored within your app so that customers can easily access your products, services, and blog posts while using their smartphones or tablets.
Better customer service and support
There’s also the fact that having an app developed for your business can allow you to offer your customers better customer service and support.
If you choose to add a live chat feature to your app – like Facebook messaging, your customers will be able to quickly and easily communicate with you. A lot of people prefer live chat to making a phone call to customer services as there tends to be less waiting around.
If you are struggling to achieve business growth, an app could be the answer.
