It does not matter what type of company you run, where you base yourself is an important decision.
You need to make sure that you are located in the right place if you want to grow your business as fast as possible.
Close to potential customers
Customers are the lifeblood of any type of business. Without a steady supply of good clients, it is impossible to expand, and become more profitable. Therefore, it is vital that you are located in an area that is close to your potential customers.
A prestigious location
Image Source – By Chris Andrews
If you offer a specialist product or service, you may want to locate yourself in a very specific area. For example, in the UK if you are a jeweller having a Hatton Garden address for your head office is very beneficial.
The closer you can locate yourself to this type of area the better. Doing so lends prestige to your business as well as making it more likely that potential clients will find you.
Naturally, the rent in this type of area can be high, so you need to be careful not to overstretch your finances by locating yourself there. However, you also need to view the extra rent that you will pay as an investment in your business.
Consider accessibility
Image Source – By Ken Douglas
Even in today’s online world being located in a place that is close to a good transport network is important. If you want customers and suppliers to visit you, they need to be able to get to you, and do so easily.
Being close to a good transport network can also help you to find, and retain, good staff. Many company owners fail to consider this when looking for business premises.
You can read more about how important being close to a good transport network is for staff recruitment and retention, on this page.
On a similar subject, you also need to consider what is around you. It is far easier to retain staff if there is somewhere close by to get a coffee and a sandwich, and perhaps do some shopping.
If you regularly entertain potential clients, you need to be located within easy travelling distance of at least a couple of good restaurant.
The right facilities
You also have to be sure that the office, or other building, you are planning to rent meets your needs. It sounds obvious, but you will be surprised by just how often business owners fail to check this thoroughly.
There is a tendency to assume that all office buildings have good facilities, including access to a fast internet connection. Sadly, in reality, this is not the case, so it is always worth double-checking what is included in the price.
If you are looking for good office space the City of London, is a great option. Offices in this area tick all of the boxes.
You will be basing yourself in a prestigious area, where you have good access to transport links. In addition, many of the businesses around you will need the products or services you are offering and most will be willing and able, to pay you well.
Main Image Source – By Luc Mercelis
